Hot on the heels of Norwich City comes Costa Rica with a new badge design of their own. Whether there was a more desperate need for theirs is difficult to say. Stylistically, the Central Americans’ former logo looked forever trapped in a world where clipart was king.
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I will admit - it is growing on me. When I first saw the new Norwich City badge around 12 hours ago, my instinctive reaction was to think it was... well, a little juvenile.
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It's staggering how the human species often chooses not to do something simple when the alternative is far more difficult or inappropriate. Whether receiving a vaccine to protect oneself from a deadly virus or electing someone to run a country that isn't a total cretin, Team Human sometimes gets it inexplicably wrong.
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On a sea of football shirts where every tide carries with it colour and creativity, sponsor logos are undoubtedly its flotsam and jetsam. Bobbing around like discarded plastic bottles and empty carrier bags washed away from the nearest beach, they bring clutter to their environment, seemingly of little use to anyone. When, for instance, did you ever think to yourself 'If I ever manage a large company, I really should make sure its finances are managed by Standard Chartered'?
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