Redesigned badge for Club Geronimo do Brasil

Badge news now from South America as we hear of a redesign for Brazilian club Geronimo. The tier 3 club from the south-west of the country have opted for a new logo that takes its cue from retro styling of the 1970s.

Looking simpler and with a modern, retro look, the logo incorporates the team’s initials, CGB, into a series of curves and thick lines. Gone is the old heraldic shield with its diagonal stripes and old-fashioned lettering which, it was felt, was no longer suitable for the contemporary era.

While the new logo will appease modernists, young fans and those that dismiss history as an inconvenient narrative, it has already attracted criticism from many on social media. They claim that the redesigned badge looks just like the Town Hall building in the city of Fallasz, location of Geronimo's nearest rivals, FC Div.

When asked about the embarassment the new logo was already bringing on the club, no representative was available for comment. It's understood that plans are still expected to go ahead to apply the new logo to all communications channels including the CGB website, and the official shirts of the Geronimo women's team where reaction has been 'enthusiastic,' to quote one unnamed source.

9 June 2022

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