Gambling Company Shirt Sponsors
In September 2021, it was reported in the press that gambling sponsors on football shirts in England and Wales could soon be on their way out due to legislation that was due to be passed by the UK government.
This prompted a period of research in which the following information was produced about gambling and betting companies that have sponsored the shirts of teams in England and Wales.
Information correct up to and including the 2021-22 season. (Source: historicalkits.co.uk.)
Most Gambling Company Sponsors
| Total number of sponsors | Club | Sponsors |
|---|---|---|
| 5 | Aston Villa | 32Red (2006-08, 2018-19); Dafabet (2013-15); Genting Casino (2011-13); Unibet (2017-18); W88 (2019-20) |
| 5 | Burnley | Dafabet (2016-18); Fun88 (2010-12, 2014-15); LaBa 360 (2018-19); LoveBet (2020-21); SpreadEx Sports (2021-22) |
| 5 | Swansea City | 32Red (2009-13); BetEast (2016-17); BetUK.com (2018-19); Letou (2017-18); YoBet (2019-20) |
| 4 | Brentford | 888Sport (2016-17); Hollywood Bets (2021-22); LeoVegas (2017-19); Matchbook.com (2015-16) |
| 4 | Fulham | BetVictor (2020-21); Dafabet (2018-20); GrosvenorCasinos.com (2017-18); Marathon Bet (2013-15) |
| 4 | Nottingham Forest | 888Sport (2016-18); BetBright (2018-19); Football Index (2019-21); Victor Chandler (2009-12) |
| 4 | Sunderland | BetDaq (2018-19); Boyle Sports (2007-10); Dafabet (2015-18); Tombola (2010-12) |
Total Duration Spent Associated With Gambling Company Sponsors
| Club | Seasons with gambling sponsors | Sponsors |
|---|---|---|
| West Ham United | 11.4 (approx.) | Betway, SBOBet |
| Stoke City | 10 | Bet365 |
| Leyton Orient | 9 | PokerMillion.com, Party Poker, Party Bets, Party Casino, EnergyBet |
| Sunderland | 9 | BetDaq, Boyle Sports, Dafabet, Tombola |
| Aston Villa | 8 | 32Red, Dafabet, Genting Casino, Unibet, W88 |
| Burnley | 8 | Dafabet, Fun88, LaBa 360, LoveBet, SpreadEx Sports |
| Nottingham Forest | 8 | 888Sport, BetBright, Football Index, Victor Chandler |
| Swansea City | 8 | 32Red, BetEast, BetUK.com, Letou, YoBet |
| Wolverhampton Wanderers | 8 | ManBetX, SportingBet, W88 |
Longest Period With a Single Gambling Company Sponsor
| Club | Seasons with sponsor | Sponsor |
|---|---|---|
| Stoke City | 10 | Bet365 (2012 - 2022) |
| West Ham United | 7.4 (approx.) | Betway (Feb 2015 - 2022) |
| Bournemouth | 5 | Mansion/M88 (2015 - 2020) |
| Bolton Wanderers | 4 | 188Bet (2009 - 2013) |
| Derby County | 4 | 32Red (2018 - 2022) |
| Hull City | 4 | SportPesa (2016 - 2020) |
| Leeds United | 4 | 32Red (2016 - 2020) |
| Middlesbrough | 4 | 32Red (2018 - 2022) |
| Swansea City | 4 | 32Red (2009 - 2013) |
| Tottenham Hotspur | 4 | Mansion (2006 - 2010) |
| Watford | 4 | 138.com (2013 - 2017) |
| Wolverhampton Wanderers | 4 | SportingBet (2009 - 2013) |
Most Popular Gambling Companies (By Clubs Sponsored)
| Sponsor | Clubs sponsored | Clubs (Period) |
|---|---|---|
| 32Red(.com) | 8 | Aston Villa (2006-08, 2018-19), Crawley Town (2013-15), Derby County (2018-22), Middlesbrough (2018-22), Newport County (2013-14), Preston North End (2018-21), Swansea City (2009-13) |
| Dafabet | 7 | Aston Villa (2013-15), Blackburn Rovers (2015-18), AFC Bournemouth (2022-23), Burnley (2016-18), Fulham (2018-20), Norwich City (2019-21), Sunderland (2015-18) |
| 888.com/Sport | 5 | Birmingham City (2016-19), Brentford (2016-17), Middlesbrough (2004-07), Nottingham Forest (2016-18), Preston North End (2016-17) |
| Mansion (88) (Bet) | 4 | Bournemouth (2015-20), Bristol City (2020-22), Crystal Palace (2015-17), Tottenham Hotspur (2006-10) |
| Football Index | 3 | Bristol Rovers (2018-19), Nottingham Forest (2019-21), Queens Park Rangers (2020-Mar 2021) |
| W88 | 3 | Aston Villa (2019-20), Crystal Palace (2020-22), Wolverhampton Wanderers (2018-19) |
Greatest Exposure Per Gambling Company (By Number of Seasons Seen)
| Brand | Total 'seasons' | Clubs (seasons) |
|---|---|---|
| 32Red(.com) | 25 | Aston Villa (3), Crawley Town (2), Derby County (4), Middlesbrough (4), Newport County (1), Preston North End (3), Swansea City (4) |
| Dafabet | 14 | Aston Villa (2), Blackburn Rovers (3), Burnley (2), Fulham (2), Norwich City (2), Sunderland (3) |
| Mansion (88) (Bet) | 13 | Bournemouth (5), Bristol City (2), Crystal Palace (2), Tottenham Hotspur (4) |
| 888.com/Sport | 10 | Birmingham City (3), Brentford (1), Middlesbrough (3), Nottingham Forest (2), Preston North End (1) |
| Bet365 | 10 | Stoke City (1) |
| Fun88 | 8 | Burnley (3), Newcastle United (5) |
| Betway | 7.4 (approx) | West Ham United (7.4) |
| SportPesa | 7 | Everton (3), Hull City (4) |
| 188Bet | 6 | Bolton Wanderers (4), Wigan Athletic (2) |
| Boyle Sports | 6 | Birmingham City (3), Sunderland (3) |
| ManBetX | 6 | Crystal Palace (3), Wolverhampton Wanderers (3) |
| SBOBet | 6 | Cardiff City (2), West Ham United (4) |