Gambling Company Shirt Sponsors

In September 2021, it was reported in the press that gambling sponsors on football shirts in England and Wales could soon be on their way out due to legislation that was due to be passed by the UK government.

This prompted a period of research in which the following information was produced about gambling and betting companies that have sponsored the shirts of teams in England and Wales.

Information correct up to and including the 2021-22 season. (Source: historicalkits.co.uk.)

Most Gambling Company Sponsors

Total number of sponsors Club Sponsors
5 Aston Villa 32Red (2006-08, 2018-19); Dafabet (2013-15); Genting Casino (2011-13); Unibet (2017-18); W88 (2019-20)
5 Burnley Dafabet (2016-18); Fun88 (2010-12, 2014-15); LaBa 360 (2018-19); LoveBet (2020-21); SpreadEx Sports (2021-22)
5 Swansea City 32Red (2009-13); BetEast (2016-17); BetUK.com (2018-19); Letou (2017-18); YoBet (2019-20)
4 Brentford 888Sport (2016-17); Hollywood Bets (2021-22); LeoVegas (2017-19); Matchbook.com (2015-16)
4 Fulham BetVictor (2020-21); Dafabet (2018-20); GrosvenorCasinos.com (2017-18); Marathon Bet (2013-15)
4 Nottingham Forest 888Sport (2016-18); BetBright (2018-19); Football Index (2019-21); Victor Chandler (2009-12)
4 Sunderland BetDaq (2018-19); Boyle Sports (2007-10); Dafabet (2015-18); Tombola (2010-12)

Total Duration Spent Associated With Gambling Company Sponsors

Club Seasons with gambling sponsors Sponsors
West Ham United 11.4 (approx.) Betway, SBOBet
Stoke City 10 Bet365
Leyton Orient 9 PokerMillion.com, Party Poker, Party Bets, Party Casino, EnergyBet
Sunderland 9 BetDaq, Boyle Sports, Dafabet, Tombola
Aston Villa 8 32Red, Dafabet, Genting Casino, Unibet, W88
Burnley 8 Dafabet, Fun88, LaBa 360, LoveBet, SpreadEx Sports
Nottingham Forest 8 888Sport, BetBright, Football Index, Victor Chandler
Swansea City 8 32Red, BetEast, BetUK.com, Letou, YoBet
Wolverhampton Wanderers 8 ManBetX, SportingBet, W88

Longest Period With a Single Gambling Company Sponsor

Club Seasons with sponsor Sponsor
Stoke City 10 Bet365 (2012 - 2022)
West Ham United 7.4 (approx.) Betway (Feb 2015 - 2022)
Bournemouth 5 Mansion/M88 (2015 - 2020)
Bolton Wanderers 4 188Bet (2009 - 2013)
Derby County 4 32Red (2018 - 2022)
Hull City 4 SportPesa (2016 - 2020)
Leeds United 4 32Red (2016 - 2020)
Middlesbrough 4 32Red (2018 - 2022)
Swansea City 4 32Red (2009 - 2013)
Tottenham Hotspur 4 Mansion (2006 - 2010)
Watford 4 138.com (2013 - 2017)
Wolverhampton Wanderers 4 SportingBet (2009 - 2013)

Most Popular Gambling Companies (By Clubs Sponsored)

Sponsor Clubs sponsored Clubs (Period)
32Red(.com) 8 Aston Villa (2006-08, 2018-19), Crawley Town (2013-15), Derby County (2018-22), Middlesbrough (2018-22), Newport County (2013-14), Preston North End (2018-21), Swansea City (2009-13)
Dafabet 6 Aston Villa (2013-15), Blackburn Rovers (2015-18), Burnley (2016-18), Fulham (2018-20), Norwich City (2019-21), Sunderland (2015-18)
888.com/Sport 5 Birmingham City (2016-19), Brentford (2016-17), Middlesbrough (2004-07), Nottingham Forest (2016-18), Preston North End (2016-17)
Mansion (88) (Bet) 4 Bournemouth (2015-20), Bristol City (2020-22), Crystal Palace (2015-17), Tottenham Hotspur (2006-10)
Football Index 3 Bristol Rovers (2018-19), Nottingham Forest (2019-21), Queens Park Rangers (2020-Mar 2021)
W88 3 Aston Villa (2019-20), Crystal Palace (2020-22), Wolverhampton Wanderers (2018-19)

Greatest Exposure Per Gambling Company (By Number of Seasons Seen)

Brand Total 'seasons' Clubs (seasons)
32Red(.com) 25 Aston Villa (3), Crawley Town (2), Derby County (4), Middlesbrough (4), Newport County (1), Preston North End (3), Swansea City (4)
Dafabet 14 Aston Villa (2), Blackburn Rovers (3), Burnley (2), Fulham (2), Norwich City (2), Sunderland (3)
Mansion (88) (Bet) 13 Bournemouth (5), Bristol City (2), Crystal Palace (2), Tottenham Hotspur (4)
888.com/Sport 10 Birmingham City (3), Brentford (1), Middlesbrough (3), Nottingham Forest (2), Preston North End (1)
Bet365 10 Stoke City (1)
Fun88 8 Burnley (3), Newcastle United (5)
Betway 7.4 (approx) West Ham United (7.4)
SportPesa 7 Everton (3), Hull City (4)
188Bet 6 Bolton Wanderers (4), Wigan Athletic (2)
Boyle Sports 6 Birmingham City (3), Sunderland (3)
ManBetX 6 Crystal Palace (3), Wolverhampton Wanderers (3)
SBOBet 6 Cardiff City (2), West Ham United (4)