National Kit Supplier Survey 2025
Chris Oakley | 5 April 2025
For the second year running, Kitbliss is able to present the supplier of every national team's kit around the world, as worn in its last game prior to 31 March 2025. As last year, the intent was to create a snapshot of who wears what on one specific date every year, so that we can track the trends in popularity of various football kit brands around the world.
The data
Although I managed to gather most of the information for the 210 FIFA nations on my own, there were a few occasions when I needed extra help to complete the process. As I discovered last year, you can do know worse than to enlist the deep knowledge of Adam's Shirt Quest and Football Shirt World, and I continue to be impressed by and grateful for all the information they were able to supply.
Findings
Following all of the research undertaken, I have established that at the time of the survey, 206 national teams have their kit provided by any one of 67 different suppliers. Three countries are classified as having a kit that's made 'in-house', while two countries are defined as 'unknown'. As before, Eritrea was not included in the survey as it has not played a competitive football match since 26 January 2020.
By way of comparison, in 2024 we recorded 63 different kit suppliers in use with six countries classified as 'in-house'
Here's a summary of how many national teams are supplied by each kit supplier.
| Brand | Total | Countries |
|---|---|---|
| Adidas | 28 | Algeria, Argentina, Belgium, Chile, Colombia, Costa Rica, Germany, Gibraltar, Hungary, Italy, Jamaica, Japan, Kuwait, Latvia, Libya, Macau, Mexico, Northern Ireland, Peru, Qatar, Saudi Arabia, Scotland, Seychelles, Spain, Sweden, United Arab Emirates, Venezuela, Wales. |
| Nike | 23 | Australia, Azerbaijan, Brazil, Canada, China, Croatia, England, Estonia, Finland, France, Greece, Hong Kong (China), Korea Republic, Montserrat, Netherlands, Nigeria, Norway, Poland, Singapore, Slovenia, Turkey, Uruguay, USA. |
| Puma | 22 | Austria, Bahrain, Brunei, Côte d'Ivoire, Czechia, Egypt, Gabon, Ghana, Guinea, Iceland, Israel, Malaysia, Morocco, New Zealand, Paraguay, Philippines, Portugal, Senegal, Serbia, Switzerland, Togo, Zimbabwe. |
| Macron | 15 | Albania, Armenia, Benin, Bulgaria, Comoros, Congo, Dominican Republic, Equatorial Guinea, Georgia, Guam, New Caledonia, Slovakia, Suriname, Tahiti, Tajikistan. |
| Errea | 11 | Andorra, Belarus, Burundi, Cyprus, Faroe Islands, Kazakhstan, Kosovo, Liechtenstein, Luxembourg, Malta, San Marino. |
| Kelme | 7 | Bosnia and Herzegovina, Curaçao, Jordon, Lebanon, Mongolia, Nepal, Palestine. |
| Umbro | 7 | Democratic Republic of Congo, El Salvador, Eswatini, Guatemala, Lesotho, Madagascar, Sierra Leone. |
| Jako | 6 | Iraq, Moldova, North Macedonia, Syria, Turkmenistan, Uzbekistan. |
| Joma | 6 | Antigua and Barbuda, Cuba, Honduras, Kyrgyz Republic, Romania, Ukraine. |
| Hummel | 5 | Bahamas, Denmark, Lithuania, Puerto Rico, US Virgin Islands. |
| AB Sport | 4 | Central African Republic, Djibouti, Mauritania, Sudan. |
| Capelli Sport | 4 | American Samoa, Barbados, Saint Kitts and Nevis, Trinidad and Tobago. |
| 'in-house' | 3 | Belize, Ethiopia, Korea DPR. |
| Kappa | 3 | Fiji, Oman, Tunisia. |
| Stimulus | 3 | Anguilla, Dominica, Saint Lucia. |
| KPI | 2 | Cook Islands, Soloman Islands. |
| Lacatoni | 2 | Angola, Mozambique. |
| Marathon | 2 | Bolivia, Ecuador. |
| Nivia | 2 | Bhutan, Mauritius. |
| Savi | 2 | British Virgin Islands, Grenada. |
| Score | 2 | Bermuda, Saint Vincent and the Grenadines. |
| Tovio | 2 | Burkina Faso, Niger. |
| 'unknown' | 2 | Kenya, South Sudan. |
| Warrix | 2 | Myanmar, Thailand. |
Brands supplying one national team: A2Z (Somalia), Admiral (US Virgin Islands), Airness (Mali), All Kasi (Botswana), BOL (Turks and Caicos Islands), Castore (Republic of Ireland), Cikers (Vanuatu), Custom Athletics (Tonga), DOUR (Bangladesh), Entes (Chinese Taipei), Erspo (Indonesia), Fourteen (Cameroon), Grand Sport (Laos), GSport (São Tomé and Príncipe), GuiSport (Guinea-Bissau), GymArmour (Pakistan), Janzi (Uganda), Jerzi (Maldives), Jögel (Russia), Jogarbola (Vietnam), KoPa (Zambia), Le Coq Sportif (South Africa), Legea (Montenegro), Lotto (Samoa), Majid (Iran), Masita (Rwanda), Meyba (Guyana), Nexxus (Sri Lanka), Offside (Yemen), Oliver (Timor-Leste), Orion (Nicaragua), Performax (India), Reebok (Panama), Robey (Aruba), Saetta (Haiti), Saller (Gambia), Sandaland (Tanzania), Six5Six (Afghanistan), Skyros (Cayman Islands), Tempo (Cape Verde), Varaman (Cambodia), Vecchio (Namibia), Veto (Papua New Guinea), Wanaw (Liberia), YouyaPro (Chad).
Number of teams that changed kit supplier per continent
In total, 37 countries changed their kit supplier, compared with the same survey last year. The following table shows where they occurred.
| Confederation | Number of changes | Countries that changed supplier |
|---|---|---|
| CAF | 12 | Botswana, Cameroon, Central African Republic, Chad, Ethiopia, Kenya, Liberia, Madagascar, Malawi, Niger, South Sudan, Uganda |
| CONCACAF | 10 | Aruba, British Virgin Islands, Curaçao, Dominica, Guyana, Montserrat, Nicaragua, Puerto Rico, Suriname, US Virgin Islands |
| AFC | 8 | Bangladesh, Brunei, Macau, Malaysia, Maldives, Palestine, Qatar, Timor-Leste |
| OFC | 4 | New Caledonia, Solomon Islands, Tonga, Vanuatu |
| UEFA | 2 | Portugal, Slovakia |
| CONMEBOL | 1 | Uruguay |
Change in total number of kit suppliers per continent
The biggest increase in the total number of different kit suppliers by continent is in Africa where the number went up by three in 2025. Oceania and Asia saw their total number of kit suppliers go up by one, while Uruguay's switch from an in-house kit to one made by Nike saw the total number go down from five to four. CONCACAF and UEFA remain unchanged.
| Confederation | Change in total kit suppliers | Change |
|---|---|---|
| CAF | + 3 | Gained: Admiral, All Kasi, Fourteen, Janzi, 'unknown,' Wanaw, YouyaPro. Lost: Gofere, Moto, One, Sao. |
| AFC | + 1 | Gained: DOUR, Jerzia, Oliver. Lost: Narrow, Tempo. |
| OFC | + 1 | Gained: Cikers, Custom Athletics. Lost: UCAN. |
| UEFA | 0 | n/a |
| CONCACAF | 0 | n/a |
| CONMEBOL | - 1 | Lost: 'in-house'. |
Further information:
A further breakdown of some of the data, presented by continent, is available via the links below.
Download:
- World map
Map showing a graphic representation of the distribution of top kit brands around the world.
