Football Kit Design Timeline

1972-73

24 March 1973

Eintracht Braunschweig become the first major European club to wear a shirt sponsor logo in their 1-1 draw against Schalke in the Bundesliga. Their shirts feature the branding of Jägermeister, a locally made liqueur.
(With thanks to Louis Ostrowski.)

27 May 1973

England wear yellow shirts for the first time in a friendly match against Czechoslovakia in Prague. The game is drawn 1-1.