World Cup of World Cup Kits (2018)
The Kitbliss World Cup of World Cup Kits (KWCWCK) was an online contest that aimed to establish the best kit worn in a World Cup match since 1974. Two distinctive kits were chosen from every FIFA World Cup tournament between 1974 and 2018 inclusive, and after being drawn in their respective First Round groups, each kit played a series of head-to-head 'matches' to establish their popularity. Those matches took the form of an online poll that ran for 24 hours in each case. At the end of that 24 hour period, the kit with the most votes earned three points, the losing kit received no points, and if the number of votes was the same, both kits receive one point each.
At the end of the First Round, the most popular 16 kits progressed to the Round of 16. From here on, the competition was played on a knockout basis until a winning kit was established at the end of the Final.